In this blog, I’m gonna show you everything there is to know about how to find a profitable niche for affiliate marketing. I also teach affiliate marketing in my course, The Affiliate Lab. Now, you’ve probably heard this before, niche selection is hands down the most important step in the affiliate marketing game.
When you find the perfect niche, money starts supporting with a minimal amount of effort. Then uk online teachers cv writing service can use the profits from your first project to scale into more sites in the exact same niche and start to blanket page one. And it’s super easy to do this because you already got the blueprint from your experience with the first project.
Affiliate Marketing Starts To Skyrocket
Then with all that money, your affiliate marketing starts to skyrocket. You can start to take more risks, test out new strategies, and have huge exits, the sky’s the limit. – Damn. – But when you don’t choose a niche properly, it’s a money pit. You toss some money at a project or a website that never gives you anything back, money that can never be recovered. Plus you waste all that time that went into it, and time can definitely never be recovered.
Then you go back to your old job and the old girlfriend that cheated on you, and you start being that guy that comes into the bar way too early. In this blog, I’m gonna be going over the 12 major mistakes that people make when choosing a niche, and then I’m gonna be giving you the tools on how to turn these mistakes into successes. And then after that, I’m gonna be showing you three outside-the-box hacks for finding awesome niches that most people don’t know about.
People Don’t Know About It
But first, do you know what else most people don’t know about? Pressing the Like button is like the YouTube equivalent of giving me a high five and saying, bro, I appreciate you making a blog like this, and I want YouTube to know about it too, so you can win harder on this platform. So hook a brother up and high-five that Like button. Let’s get started. Now, before I get into the outside-the-box niche research hacks, I wanna point out the 12 mistakes that people often make when choosing niches, and also give you 12 ways to fix these mistakes.
Niche Is Too Narrow
Mistake number 1 is that your niche is too narrow. If you choose a niche like table saws, that is just a way to the niche. Then you’re eventually gonna run out of things to talk about on that site. There are only so many articles you can write about table saws. Well, what’s the problem with that? You see SEO really starts to scale when you put enough effort into your website project. When you built enough backlinks and enough content to be an authority in the niche, then you can just about publish any new content and you’re gonna rank instantly.
This is what I’d like to call authority mode. When you don’t choose a big enough niche, you put in all that work and you get your website all the way to authoritative mode, and there’s just nothing more to talk about because you picked besttablesaw.com. The solution to this is to go broad. Instead of table saws, go for the umbrella, home improvement niche, with a branded domain.
Get Into Belt Sanders
You can get into table saws if you want, you can get into belt sanders, you can get into whatever it is that manly men use to build houses. Clearly, that’s not me. The second mistake is that there’s no buyer intent in your niche. Here’s the story. When I was doing niche research for my first ever affiliate website, I decided to go after two things that I really like, yoga and travel.
Good for me, the research volume for the term yoga travel and very low competition. But the problem was people searching for this keyword had no buyer mindset. They’re all just looking for information on yoga retreats or something like that. I put yoga mat affiliate links all over the site and no one bought a thing. You need to go from niches that have some buyer intent behind them.
Big Categories Like Health
Think of the big categories like health, wealth, and relationships. In the health space, you have the weight loss niche, in the wealth space, you could get into crypto, or in relationships, you could get into the dating. And don’t worry about these niches being too hard. Remember, if you create a broad weight loss website, you can niche down into the keto diet in your content.
Your Crypto Site
You can get into crypto tax accounting software, where instead of dating, you’d get into Tinder. You can always niche down smaller. The third mistake is when your niche’s search volume is too low, being niche means less competition. Well, most of the time. You’re still not gonna rank in the left-handed arthritis niche, but if you go to the niche, there’s no search volume.
It’s like throwing a party and no one shows up. But how do you find non-competitive niches with search volume? You avoid the problem altogether by once again, building a broad website. If you build a site covering a broad category of topics, you can get into as many micro-niches as you want.
Search Volume Starts To Add Up
Yes, each of them by themselves might not have much search volume, but you can cover dozens of them and the search volume starts to add up, or you can even start with a difficult niche on your site. If it doesn’t work now, that’s fine, it will eventually when you built up some authority. Mistake number four is when you have no competitors at all. What? Bro, what are you talking about, man? Yes, I really meant that you don’t wanna go when there’s zero competition.
Here’s some hard truth, unless you’re Elon, you’re probably not gonna be the first person to think about going into a niche. If no one is in your niche, it probably means there’s no money to be made. What you wanna do is Google your main keywords. Look for similar sites that you would wanna create yourself. Competition is a good thing.
Building Your Own Project
It gives you a beacon to follow as you’re building your own project. Something to reverse engineer, as they’ve already done the right things to get them to page one. On the other side of the coin, mistake number five is when you choose a niche that is too competitive. You know you’re in a niche that’s too competitive when everyone’s ranking is a mega authority website that has a billion links.
Google Favors Authority
It’s gonna be really hard to compete against these sites as a beginner. My suggestion on how to deal with this is just a niche down a little bit more. The fact of the matter is that the big guys really only target the big high-volume keywords, and they’re going for your typical Amazon affiliate products. So dodge them. Either going for more micro niche keywords or doing some non-Amazon stuff, for example, SAS or info-product reviews.
Targeting Your Money In Your
Supercritical niches that could affect someone’s life such as medical or credit repair are considered YMYL. Google gives them harsher versions of their algorithms, and that’s gonna get increasingly difficult over time. So unless you’re a seasoned affiliate marketer, avoid YMYL niches. That said, I feel like there’s a super fine gray line when it comes to the definition of YMYL. I’m big time into the fitness and diet niches, which are definitely related to health.
They’re definitely challenging, I still think that these niches pay back what you put in. This brings me to my next point, the seventh mistake I see people make is choosing a niche with a poor return on investment, also known as ROI. Some niches seriously bring in a (beep) amount of income compared to the effort it takes to rank in them.
Laptop Review Sites
Generally, technology niches are like this, especially laptop review sites and the like. Identifying bad ROI niches takes a little bit of experience to identify, but don’t worry, I’m gonna be showing you a trick later in this blog to show you what I do to uncover bad ROI niches. Mistake number eight is when your niche is only monetizable with a crappy affiliate program, such as should I say it? Amazon associates.
Amazon’s Commissions Are Garbage
I mean, the commission, their best category is only 15%, but most of the time people get Amazon associates, they’re in niches like furniture, home improvement, and technology, when you’re only looking at two to 3%. Wow, thanks, guys. To add, they continuously slash commission rates. They’ve done it twice since I’ve been an affiliate marketer, and the last time was smack in the middle of the peak of the pandemic. They don’t give a doodoo about their affiliates.
Just in case I haven’t made my point clear yet, in my course in the affiliated lab, one of the first blogs is literally called why we don’t use Amazon. I’m very serious about this. On the bright side, there are plenty of other affiliate networks to choose from. Probably the best affiliate network I’ve ever worked with is Fanfuel. If you’re in the nutrition and fitness niche, this is where you wanna be.
40% Commission Rates
They give you 40% commission rates depending on the product, and these commissions are lifetime. Meaning if you refer them to a customer, you get a commission on that customer’s purchases for life. I’ve left a link to join Fanfuel in the description. ShareAsale is
another great network with tons of products and it’s not limited to the health and fitness space, and they too have much tastier conversion rates than Amazon.
Share A Sale
I’ve left a link for ShareASale in the description as well. Mistake number nine is when you find a good niche but it’s getting less and less popular over time. So no matter what you do, even if you do the best marketing on the planet, you’re fighting a losing battle and your search volume is gonna shrink over time. It’s like investing in a plummeting stock.
The solution here is to always run your niche ideas in Google trends. Toss your main keyword into Google trends, and if that’s flat or increasing, then you’re good. But if the trend line looks like this, then you missed the boat.
You Found A Trending Niche, But It’s Just A Fad
Certain niches may look like a good idea because there’s relatively low competition and everyone is hyped up and talking about the subject. But be aware because the hype could deflate if your niche is actually just a fad. To avoid getting trapped into a fad niche just takes a little bit of experience and common sense. Diets are always fads. The Atkins diet, the paleo diet, the keto diet. They all peak and they all start to detrend eventually.
That said, I still do recommend getting in on fad niches and even diet and niches if you can get in at the beginning of the trend. I’ve made most of my affiliate money on the diet niche, so I’d be a hypocrite if I said to avoid it. But a lot of the time spotting a trend as a fad isn’t so obvious. Maybe we thought we’d be using fidget spinners forever.
Requires Frequent Updates
Some niches like gaming are super fast-paced and dynamic. Different games are coming out all the time. A new graphic card comes out every week. If you wanna be in a niche like this, you need to stay on the ball too, which is fine if you’re super passionate about the niche. But even if you are, a high-maintenance niche is gonna affect your ability to scale. My advice is to stay out of niches like these. Get into something more stable like knitting that probably hasn’t changed since the dinosaurs. You’re serious? I’m joking, don’t go into the knitting
niche seriously. The last mistake I’ll discuss before getting into the niche research hacks is getting into an expert niche. Always remember that you’re gonna need to write or hire content producers to write for your website.
Ballet Or Learning Online
If you’re in a super specialty niche like ballet or learning physics online, you’re gonna have a very hard time finding writers, especially a writer that’s okay with a 6 cents per word salary. So unless you’re the writer yourself and you just really wanna write about the subject, hard pass. Okay, we’ve gone over what to avoid doing and what to do instead. Here are some outside-the-box niche research hacks that you probably never heard of before.
The first thing you need to know is that when it comes to niche research, website marketplaces are your best friend. Just think about it, if a website is up for sale, in order to attract buyers, they need to be transparent about its website, its niche, and its earnings. (man gasps) Empire Flippers is a place where I typically go to both buy and sell websites.
The problem is, if you just went there to window shop, you need to put down a deposit in order to see listing details. However, Flippa doesn’t require a deposit to view their listings. And you can get exposure to plenty of good niches by getting acquainted with their marketplace. I’m also a part of investing.io, which is a paid community for investors, primarily focused on digital assets.
They do a weekly roundup of the hottest listings and all the marketplaces, which I find very useful. So what are you looking for when you’re going through these listings? What constitutes a diamond in the rough niche? First, look at the earnings. Does the niche make the money that you want to make on your next project? Next, this is a great indicator of ROI. Look at the number of links a website has compared to how much money it makes.
You’ll Need To Invest To Create Your Own Site
This gives you a feel for how much you’ll need to invest to create your own site in this niche. You can also look at the volume of published content they’ve produced, another indicator of ROI. My next suggestion for niche research is to simply ask your affiliate manager. Whenever you sign up to a new affiliate program, make friends with your affiliate manager on day one, especially if they represent a network that covers multiple products.
Need To Become Bffs
I don’t mean that you need to become BFFs with them, but be on good enough terms to be able to call or email and ask them, hey, we’re about to start a new project, can you tell me what products and niches are doing well right now with SEO traffic. No one on the planet knows niches better than affiliate managers.
If you’re still in search of new ideas, sit down and ask yourself, what websites do I just love, what websites do I read every day, and what websites do I wish I owned myself? Then just make a me-too website or go more niche than them, or better yet go bigger than them just making sure to look at what products they are recommending, because they’ve already done the hard work for you.